Blueprint: WHY America CHOSE Trump

Blueprint is

a public opinion research initiative

focused on narrative-building

and message-testing

to elect Vice President Harris

and deliver Democratic control of Congress in 2024   [ p. 6 ]

… The results paint a clear picture

… The top three reasons not to vote for Harris were:

  1. “Inflation was too high under the Biden-Harris Administration” (+24)
  2. “Too many immigrants illegally crossed the border under the Biden-Harris Administration” (+23)
  3. “Kamala Harris is focused more on cultural issues like transgender issues rather than helping the middle class” (+17)

… The numbers tell an unforgiving truth

 

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